How Marketing Drives Donor Engagement
Keep your donors close, giving, and loyal.
Nonprofits exist in an increasingly challenging fundraising environment, within an increasingly noisy world. The most reliable, effective way to boost your fundraising results is by engaging your donors through marketing. Building and strengthening relationships with prospects and donors between solicitations is what drives donor engagement. Marketing motivates volunteers, program participants, and others to donate.
This white paper includes:
- 5 Messaging Musts
- Tips on Images and Video
- Benchmark Data on Individual Giving
- Examples From the Field
- Plus! A 5-Step Marketing Plan
