How to Create a Major Gifts Program in 5 Easy Steps
Major donors warrant special attention. After all, it’s not every day you ask someone to give you $10,000. Cultivating those relationships takes time. Most organizations experience the 80/20 rule—80% of contributed income comes from 20% of donors. Due to the significant impact one major donor can have on your total fundraising goal, it is essential that you give them the appropriate attention that will ensure their continued interest in your work.
Download our eGuide and create or revamp your major gifts program today. Follow our five easy steps to:
- Identify current and prospective major donors
- Cultivate relationships and engagement
- Make the ask and solicit major gifts
- Steward your best donors