How to Create a Multichannel Plan (and Integrate Facebook)

Creating a multichannel marketing plan can sound time consuming and overwhelming. During this webinar, we’ll cover how to successfully execute a multichannel marketing strategy that will increase awareness of your mission, maximize your fundraising efforts and ultimately allow you to fundraise most effectively.

You’ll learn:

• How to amplify your mission’s message to the right audiences
• How to successfully use Facebook as part of your marketing plan
• Best practices for your nonprofit’s social media plan

About the Speakers:

Rebecca Flora
Digital Marketing Manager, Network for Good

Rebecca is Network for Good’s Digital Marketing Manager. In this role she amplifies our brand through paid social platforms including, Facebook, Instagram, LinkedIn, Google Ads and Microsoft Ads. She spends her days strategizing creative ways to most effectively get the right message to the right audience at precisely the right time.

Prior to Network for Good, Rebecca worked at an advertising agency, strategizing and executing campaigns for 40+ brands during her tenure. Through this wealth of diverse client goals and objectives, she has cultivated a set of skills that have placed her at the forefront of digital marketing’s emerging trends and best practices that allow her campaigns to successfully cut through the noise on social media to deliver messages in an impactful way – a concept nonprofit organizations can use to successfully reach potential donors who are also passionate about your mission.

Kathleen Kelley, CPA, CFRE, CGA, CFAC
Personal Fundraising Coach, Network for Good

Kathleen Kelley, joined the board of CONFR in 2006 and AFP-NNE at the point of merger. Kathleen has extensive experience with nonprofit accounting and development systems, processes and policies. She has a contagious positive outlook on the impact CONFR and AFP-NNE can have on the nonprofits in the North Country in addition to serving on numerous boards. She has lobbied at the state and national level for health care and education reform. She was also one of President Clinton’s 2,000,000 by 2000 to focus on improving the outcomes for children in NH. Kathleen is a frequently requested speaker on topics such as Annual Campaign Planning, the Power of Diversity, Developing the Case Statement, Software Selection, Marketing and Communication and Management of Data.