How to Create a Year-End Marketing Plan to Engage Donors

What are you doing to stay at the forefront of your donors’ minds this giving season? End of year fundraising is an essential opportunity to connect with supporters and secure vital fundraising dollars. Learn how a great marketing and PR strategy implemented as part of your overall year-end game plan will keep your organization at the forefront and quadruple your results.

During this one-hour webinar presented by Heidi Webb, CFRE, you will learn the key tipping points that will help supercharge your year-end fundraising efforts. You’ll learn about:

• Integrated fundraising ideas for your year-end campaign
• Marketing and PR tactics to boost donations
• How to reach different members of your donor audience

About the Speakers

Heidi Webb, CFRE
Fundraiser, Difference-Maker, GreenKite

Heidi Webb, CFRE began her career securing 8(a) minority status for government contract-seeking technology firms, and helped land these companies multi-million dollar contracts with the Department of Education and the Department of Defense. In 2000, she transferred her business development skills to the nonprofit arena when she started working in Fundraising. To date, she has raised more than $30 Million for small to medium-sized local, national and international nonprofit organizations through annual giving and capital campaigns. Heidi Webb is experienced at building a strong case for philanthropic support, and elevating awareness for organizations formerly considered “the best kept secret”.

Jennider Brunner, MBA, GreenKite

Jennifer is a seasoned marketing strategist who has worked across multiple disciplines in a variety of industries – from theme park promotions to CRM strategies for national homebuilders. This broad range of experience enables her to uncover hidden resources that when tapped, lead to better outcomes for clients. She champions integrated teams of fundraising and marketing professionals and believes that nonprofits who do not adopt this framework will fall short of their potential.