How to Use Social Media In Your Peer-to-Peer Campaign

Whether your nonprofit is large or small, has a huge online presence or is just starting out, you can create a system for collecting, crafting, and sharing the best kinds of stories during P2P campaigns.

Join Julia Campbell, digital marketing strategist who has helped nonprofits build their online communities and raise thousands of dollars online, and learn how to attract new supporters to your peer-to-peer (P2P) campaign using social media.

Join this session to learn:

• How to use compelling storytelling to drive P2P donations
• How to recruit and train your P2P fundraisers to share their stories in a compelling way
• How to design a Storytelling Toolkit to promote your P2P campaign
• How to leverage Facebook’s and Instagram’s P2P fundraising tools to raise more money for your campaign

About the Speaker:

Julia Campbell
Founder & Principal, J Campbell Social Marketing

Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia is the author of Storytelling in the Digital Age: A Guide for Nonprofits, and was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.