Year-end fundraising is the most exciting, demanding, and engaging time of the year. Nearly 30 percent of all charitable giving occurs in December, and 10 percent of all gifts are made in the last three days of the year. With numbers like that, you need to have a year-end fundraising campaign that motivates and inspires your donors to give.
Race to the Finish: Year-End Fundraising
The race to year-end is a marathon, not a sprint. Successful campaigns—like any successful race—begin with a solid foundation. Combine a well-thought-out plan and your fundraising expertise with the right equipment like smart fundraising software, and you’ll clear the hurdles in your path with ease.
When will you launch your campaign? What’s your goal? Do you have a compelling theme and call to action? Who will you contact and how? Is your campaign shareable? Once you have your plan fleshed out, assemble your team, and create as many of your images and other assets in advance. Write your appeal, draft emails, and social media posts so they’re at your disposal. Recruit matching donors or peer-to-peer fundraisers to help further the reach of your message.
When the day comes, launch your campaign and keep your message in the forefront of your supporters’ minds with an integrated campaign, including email, direct mail, texts, and social media. If you’re not sure when to launch, try #GivingTuesday. Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season, when many people are thinking about their holiday and end-of-year giving.
Download The Complete Guide to a Successful Year-End Campaign and follow the course in our latest infographic to cross the finish line and win the race to year-end!