As Network For Good University continues, we’re moving onto an important course: donor retention. Acquiring new donors is a top priority for many nonprofits. From sending appeals to hosting events, the ongoing goal is to get more people caring about and giving to your organization. But when it comes to donor retention, many nonprofits aren’t equally focused here.
A good donor retention strategy starts with foundational knowledge about why donors give again, who your donors are, and a stewardship program that encourages repeat donations. Most organizations are also leveraging some sort of donor management technology to stay ahead of the curve.
So, how solid is your donor retention knowledge? Take this short quiz to see if you’re an ‘A’ student in donor retention, or if you’re in “retention detention.”