Key Fundraising Performance Indicators

Don’t miss this special fundraising toolbox series from AFP Master Trainer Jason Lewis. This four-part series will give you the tools you need to raise money and operate efficiently in the digital age.

Session #3: Key Fundraising Performance Indicators

In the final chapter of The War for Fundraising Talent, I discuss at length the interdisciplinary research that initially informed our KPI tool. Over ten years in the making, this tool ensures that frontline fundraisers have the opportunity to be recognized and admired for their own distinct and deliberate practices and focuses exclusively on variables within their control. What is most appealing to HR managers and supervisors is that our KPI tool allows the fundraiser to self-evaluate their performance each month and establishes a quarterly review process using quantifiable and qualitative performance indicators. Plus, our KPI tool doesn’t require the expense of new technology, complex training, or onsite consulting.

Join the webinar and you’ll learn:

• How to prioritize your time with the organization’s most valuable donors
• How to track and monitor key patterns of work
• How to maximize fundraising performance with deliberate practices

About the Speaker

Jason Lewis
CFRE, AFP Master Trainer

Jason Lewis provides the sector with an often needed contrarian voice, willing to question deeply engrained beliefs and assumptions of how effective fundraising really works. Whether writing or speaking, Jason challenges the prevailing wisdom about effective fundraising practices, hiring decisions, and donor behavior. In the last two decades, Jason has raised millions of dollars for a variety of non-profits organizations throughout the United States. Jason has been certified and recertified as a Certified Fundraising Executive (CFRE) and recognized as a member of the Association of Fundraising Professionals’ Master Trainers. Jason is the author of The War for Fundraising Talent; an honest yet hopeful critique of professional fundraising, intended especially for small shops that find it difficult to consistently achieve their fundraising goals. Jason is also the host of The Fundraising Talent Podcast. Every week, Jason and his guest have an honest conversation about what it means to be a fundraising professional.