December is crunch time for nonprofit fundraisers. With 10 percent of online giving happening between December 29-31, you can’t afford to ignore this opportunity to reach out to donors and make an ask.
Use this guide to master the basics that you should (and can) focus on right now:
- Check your online donation process (it must be easy).
- Make sure your year-end efforts are donor-centric.
- Write a stellar appeal.
- Have a clear call to action.
- Set SMART goals.
- Say thank you.
- Track results.
- There’s no time to lose!