New Donors: Getting the Ungettable Get

Identify and attract new donors for your nonprofit!

How to find new donors is the age-old question every fundraiser asks. So we’ll let you in on a secret—you already hold the key to finding good donor prospects. The answer is right there for you in your current donor data. Like any relationship, acquiring new donors takes time, commitment, and effort. Ready to do the legwork? Let’s get started.

Incorporate the steps outlined in this guide into your everyday work to:

• Plan an acquisition campaign.
• Identify prospective donors.
• Tailor messages and events to attract new donors.
• Retain them for years to come.
• And much more!