Nonprofit Style Guide

How to build a brand that embodies your mission.

How well does your brand capture who you are as a nonprofit? Your brand is the first thing that donors and prospects experience of your organization. It affects a donor’s impression of you and conveys your organization’s identity to the world. It represents who you are and what you do. Whether you’re just starting out or thinking about rebranding your organization, this template and mini-guide will walk you through the main elements you need to capture your style, including:

• Building your brand identity.
• Finding your organizational voice.
• Logo do’s and don’ts.
• Choosing a color palette.
• Setting your typography.