Are nonprofits approaching donor retention in the wrong way?
Have companies like Netflix completely altered how we need to engage donors and prospects? There has been a tectonic shift in how donors engage with content, favoring more frequency that can be accessed through multiple, digital channels. Network for Good analyzed the relationship between gift size, retention rate, and number of channels used to deliver content. Our study reveals a strong relationship between donor retention and consistent multi-channel engagement.
Look inside for our findings on:
- Fundraising Results: Single- vs Multi-Channel Campaigns
- Impact of Multi-Channel Communication on Donor Retention
- Fundraising Through the Lens of Netflix
- Next Steps
PLUS! Our Digital Dilemma Navigation Kit and Self-Assessment Checklist.