Part 1: How to Crisis-Proof Your Nonprofit Social Media Strategy

Human behavior is shifting towards online and digital as we social distance to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events and fundraisers that nonprofits count on have to change.

Nonprofits across the globe are asking:

  • How can we continue to post on social media during the coronavirus pandemic?
  • What’s too much, too little, insensitive?
  • How can we stay focused on mission-related content while still addressing COVID-19?
  • How do we as nonprofit professionals start thinking about raising money and connecting with supporters in a different way, in this new environment?

We’ll tackle all of these questions and more, and you’ll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.

About the Speaker:

Julia Campbell
Founder & Principal, J Campbell Social Marketing

Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia is the author of Storytelling in the Digital Age: A Guide for Nonprofits, and was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.

Josh Hirsch
Director of Mission and Communication, Susan G. Komen of South Florida

Josh Hirsch has worked in the nonprofit sector since 2006 with a focus on educational philanthropy for both public charter and independent private schools. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship and cultivation of donors. He is also a member of the #AFPeeps; the social media vanguard for the AFP International Conference on Fundraising and other AFP initiatives. Josh has a Certificate in Strategic Fundraising and Philanthropy from Bay Path College.

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