The end of the year brings a torrent of to-dos for nonprofits. You have multiple items on your agenda, holidays to contend with, and only a few weeks left to meet your annual fundraising goal. Your budget is riding on the success of your year-end campaign. With so much that has to be done, you could definitely use a little help.
Technology is an effective and affordable way to add an extra set of hands to tackle your workload, streamline it, and speed it up. In this post, we’re looking at six ways to use technology to make your year-end to-do list a little more manageable.
Integrate All Elements of Your Fundraising Campaign
With so many moving pieces, fundraising campaigns can get unwieldy. Direct mail pieces, emails, social media posts…the list goes on and on. If you’re using multiple tools and systems to implement each of these elements, execution and post-campaign analysis will take a lot of time. Using robust fundraising software will allow you to run everything from a central location. Keeping everything in one place offers two benefits—it allows you to move quicker, and it improves your tracking and measurement, so you have greater insight into campaign performance.
Manage Your Tasks Efficiently
Fundraising software helps you organize your donor information, send appeals and acknowledgments, track communications, and quickly see how your campaign is performing. It can also help keep on top of your project management. Create tasks for each aspect of your campaign, assign team members so everyone knows what they’re responsible for, and add due dates for greater efficiency. Set reminders to alert you so that nothing slips through the cracks. Having a donor management system is like having another staff member helping you get it all done.
Use Templates to Create Mobile-Friendly Online Donation Pages
Dramatically cut down time spent creating online donation pages with responsive templates that automatically resize and reorganize elements to work well on mobile devices. You don’t even need to pay a developer. With fundraising software like Network for Good’s, your pages are automatically optimized for mobile devices. These pages integrate directly with your donor management system to automatically add data to a donor’s profile when they make a gift.
Streamline Your Thank Yous
Saying “thank you” is one of the most important aspects of donor stewardship. It’s also one of the easiest things to forget in the excitement of receiving donations. By using templates, you won’t need to reinvent the wheel every time you send a thank you. And by using your fundraising software to schedule tasks and reminders, you won’t have to worry about accidentally forgetting to acknowledge donors.
Technology is a lifesaver for nonprofits throughout the year (and especially during year-end campaigns). The more organized you are and the more you incorporate technology to take care of your tasks, the easier it will be to knock out that long to-do list, freeing you up to focus on advancing your mission.
Read our Procrastinator’s Guide to Year-End Fundraising for an easy-to-follow process to make the most of your year-end campaign, even if you’ve waited till the last minute to get started.