Subscription Giving: The New Recurring Giving Model for Today’s Donors

Over the last decade, consumer buying has shifted towards subscription-based purchasing. Companies like Netflix, Amazon, Blue Apron, and Dollar Shave Club have changed consumer behavior to expect instant, curated, and relevant content or products that can be accessed anywhere at any time.

Savvy nonprofits can take advantage of this movement by offering subscription-based giving to donors and prospects. Subscription Giving℠ draws from the best of traditional recurring giving programs while incorporating new customer engagement methods tested by high performing subscription-based companies to engage and sustain today’s busy, impact-driven donors.

During this webinar, we will:

  • Discuss today’s donors and how their giving behavior has changed over time
  • Break down the advantages of Subscription Giving℠ and how it differs from traditional giving
  • Share Network for Good’s Subscription Giving℠ methodology
  • Dive into how your organization can get started with Subscription Giving℠

About the Speaker:

Kimberly O’Donnell
Lead Fundraising Coach, Network for Good

Kimberly is a seasoned fundraising and nonprofit leader. She has spent nearly 25 years blending fundraising, marketing, and sales principles to scale dollars raised and strengthen donor and stakeholder engagement. Working as a fundraiser for small and mid-sized organizations, she has exceeded every goal given and leveraged best practices to make each fundraising activity a better version of the last.

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