In a virtual world where new digital platforms are popping up on the regular and online fundraising and marketing continues to evolve, how do you create online experiences that are both authentic and engaging?
In this session, nonprofit marketing expert, Taylor Shanklin, will take you through a journey to re-envision your digital marketing framework.
We will look at branding, content marketing and experience marketing and you’ll walk away with tips and tools on
- How to say the right things in this digital world
- What channels to say them on
- How to measure the impact of your digital marketing
- Examples and trends that are working for your peers today.