Here at Network for Good, we have spoken with countless nonprofits looking for ways to grow the number of donors that give to their organization each year. With the average nonprofit donor retention rate less than 50%, it is important for nonprofits to develop ways to both boost their donor retention and find new supporters, especially during difficult times like these.
Click here to access this webinar recording and hear presenter Kimberly O’Donnell, CFRE, Lead Fundraising Coach at Network for Good and special guest Kathy Halamka, Director of Unity Farm Sanctuary share their tips for donor acquisition. Receive expert advice on how to:
- Set your goals.
- Identify different types of donors and strategies for each one, including subscription and major gift donors.
- Uncover the prospects right under your nose.
- Create a plan to find new prospects in your local area and beyond.
- Incorporate a multi-channel approach, including social media, direct mail, email, video, and text messages.
- Involve your board.
In addition to a variety of tips to help you find new donors, this webinar includes creative ideas to thank them after their first gift.