The Complete Guide to a Successful Year-End Campaign

Everything you need to know to win the race to year-end.

Year-end fundraising is the most exciting, demanding, and engaging time of the year. Nearly 30% of all charitable giving occurs in December and 10% of all gifts are made in the last three days of the year. With a prize like that, you know you need to have a year-end fundraising campaign that motivates and inspires your donors to giveā€”and give big! Download this guide for tips on how to:

  • Write your best fundraising appeal
  • Plan an integrated year-end campaign
  • Segment your donors for ideal messaging
  • Use donor management to improve your results

PLUS! A Year-End Campaign Timeline and Checklist

More Guides & Templates

6 Ways to Grow Your Donor Email List Before Giving Tuesday
The Ultimate Year-End Fundraising Timeline
How to Host the *BEST* Virtual Auction
Your 2021 Giving Tuesday Checklist & Planning Guide