The Complete Guide to a Successful Year-End Campaign

Everything you need to know to win the race to year-end.

Year-end fundraising is the most exciting, demanding, and engaging time of the year. Nearly 30% of all charitable giving occurs in December and 10% of all gifts are made in the last three days of the year. With a prize like that, you know you need to have a year-end fundraising campaign that motivates and inspires your donors to give—and give big! Download this guide for tips on how to:

• Write your best fundraising appeal
• Plan an integrated year-end campaign
• Segment your donors for ideal messaging
• Use donor management to improve your results

PLUS! A Year-End Campaign Timeline and Checklist