The Generation Gap: How to Engage Multiple Generations of Donors

Successfully steward multiple generations of donors.

One of the constants of nonprofit work is the need to cultivate the next generation of donors and activists. Compare the four primary generations of donors, and you’ll see there’s more that unites us than divides us.

Explore generational insights on Matures, Boomers, Gen X, and Millennials including:

  • Annual Giving Activity
  • Volunteer Rates
  • Core Values
  • Communication Preferences
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