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The only fundraising software that guarantees your nonprofit's success.

Make 2022 your best fundraising year!

We guarantee you'll
raise more in your first
year or your money back.

Terms and conditions apply

Your nonprofit's
success guaranteed.

We guarantee you'll
raise more in your first
year or your money back.

Terms and conditions apply

The Guide to Subscription Giving

We’re here to bring an urgent message to our friends in the nonprofit industry: you’re not retaining your donors, and that’s bad news.

You probably know the statistics. According to the AFP Fundraising Effectiveness Project, only 45% of donors in 2018 gave again in 2019. Practically, that means everything you do to acquire and cultivate donors – much of your hard work – is washed away each year by poor donor retention.

Think back to year-end. Donors make one-third of all online gifts in the final three months of the year, but it doesn’t happen by magic. It’s a grind; a never-ending cycle wherein you work tirelessly to acquire a donor, receive a one-time gift, the donor seldom gives again, you acquire a new donor, and on and on. What if there was a way to break the cycle?

That’s where Subscription GivingSM comes in. This guide will walk you through our research, teach you the fundamentals of building a more effective recurring giving model in your organization, and get you started on your path to better donor retention.

More Guides & Templates

How To Talk About DEIB Topics at Your Organization
What Are Bylaws and Why Do You Need Them
The Subscription Giving(SM) Method Works!
Courageous DEIB Conversation Starters