Over the last decade, consumer buying has shifted towards subscription-based purchasing. Through a partnership with the Bill & Melinda Gates Foundation, Network for Good launched a pilot program to test a new methodology for subscription-based recurring giving, known as Subscription GivingSM. And the results speak for themselves: pilot program participants raised (2x) more total funds than the control group and created over 6x the recurring revenue to power their nonprofits for years to come.
In this guide, we’ll share the results of our pilot program and teach you how to implement a Subscription GivingSM program in your own organization. Fill out the form below to get started!
Published: March 17, 2021