Follow these three easy steps to boost your mid-level donors’ experience and deepen their engagement with your organization.
Much like the middle child in any family, mid-level donors can fall through the cracks. While major donors get high-end benefits, and new donors get cultivated and groomed, mid-level donors—in many ways the backbone of your fundraising campaigns—have become so reliable that you risk overlooking them.
Follow this checklist to create a deeper relationship with your mid-level donors today!
- Identify Your Mid-Level Donors
- Engage at Their Level
- Upgrade them to the Majors