To Be Everywhere Or Not to Be Everywhere: A Practical Approach To Multichannel Marketing

Facebook? Video? Podcasts? Email? Blogs? Do people still blog? Or Tweet? There are a million ways to market your cause. How do you know where to start – or finish?

If you are feeling the pressure to “be everywhere” you are not alone. Multichannel marketing is the idea of presenting your message on multiple platforms and in multiple formats. And there are more choices than ever.

In this session, Beth Brodovsky, President of Iris Creative, will show you how to create a cohesive, creative campaign and make good choices about where and how to share it. You’ll learn:

• How to use design to multiply the effect of multichannel
• Ways to repurpose the same content in different media
• How to choose where to focus your time and money

About the Speaker

Beth Brodovsky
President, Iris Creative Group

As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to inspire participation. For more than 20 years, Beth and her team have developed brand communications and education programs to help nonprofits market like a pro. She hosts the Driving Participation Podcast and speaks on nonprofit marketing nationally.