Using Social Media Effectively at Year-End

The last couple months of the year are a busy time for everyone–especially nonprofits. We have so many things to tell our supporters and new audiences — like Giving Tuesday, our year-end campaign, highlights from the past year, gratitude for support, and more. With all of this to say, social media can become tricky to use effectively without overwhelming our followers. Additionally, every nonprofit out there is communicating a lot this time of year, so how do we stand out? We’ll talk about a strategy for year-end digital communication along with some tips and tricks for standing out from the crowd.

Objectives:

• Participants will be able to create a unified strategy for their year-end social media strategy
• Participants will be understand how to make their posts most effective during the busy giving season
• Participants will be able to use specific tactics and tips to make their social media activity stand out from others

About the Speaker

Matt Gayer
Co-Executive Director, Catalogue for Philanthropy: Greater Washington

Matt is the Co-Executive Director of the Catalogue, a nonprofit focused on building the awareness and capacity of small, local nonprofits. Through training, communications, and consulting, the Catalogue helps lift up their partners and build the vital skills they need to thrive. Matt is a Truman Scholar, and has worked in both for corporate and nonprofit sectors prior to the Catalogue.