Donor segmentation is an essential part of every fundraiser’s work. Segmenting is the first step to knowing your donors better. Grouping donors by certain criteria or segments gives you a better idea of who is in your donor management system based on giving habits, location, involvement, and more.
Segmentation not only tells you who is in your system, but also helps you send relevant, personal communications to each group of donors. From your e-newsletter to your direct mail appeals, you can never segment your audience too much. The more personal you can make your outreach, the more your supporters will feel connected to your work.
At Network for Good, we encourage the same approach in getting to know your donors, volunteers, and other supporters. Network for Good’s fundraising software helps nonprofits quickly and confidently target their donors with the right appeal, and send it out at the right time.