Video: Segmenting Donors for Better Engagement

Donor segmentation is an essential part of every fundraiser’s work. Segmenting is the first step to knowing your donors better. Grouping donors by certain criteria or segments gives you a better idea of who is in your donor management system based on giving habits, location, involvement, and more.

Segmentation not only tells you who is in your system, but also helps you send relevant, personal communications to each group of donors. From your e-newsletter to your direct mail appeals, you can never segment your audience too much. The more personal you can make your outreach, the more your supporters will feel connected to your work.

At Network for Good, we encourage the same approach in getting to know your donors, volunteers, and other supporters. Network for Good’s fundraising software helps nonprofits quickly and confidently target their donors with the right appeal, and send it out at the right time.

If you’re just getting started with donor segmentation, or need new ideas on how to segment donors for better outreach, our Donor Segmentation Cheat Sheet offers great tips on how to generate donor lists by giving level, donation date, and campaign fund. Use the template to record your donor totals, date of list, and any notes for data analysis. Getting to know your donors takes a little extra effort; but you’ll see the benefits in engagement levels, donor retention, and ROI.

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