Cut Through the Noise: Reaching Donors in the Digital Age

Join us as we dive into the digital age and its positive impact on the nonprofit sector. You’ll hear from thought leaders like Beth Kanter and nonprofit superstars as we look ahead to the future of fundraising. Learn everything from how to better understand your donors (and what motivates them to give), where fundraising is headed, how to tell your nonprofit story through video and what a digital strategy will do for your nonprofit.

Session Schedule:

Through the Lens of the Donor: Closing the Gap Between Donor Intention and Behavior, Eleni Fischer
There is a gap between donors’ intentions to give and their actual giving behavior, suggesting that there are features of the giving context that can be changed to help donors meet their altruistic goals. You’ll learn how the context can be improved and how charities should engage their supporters for the benefit of donors and charities alike.

The Future of Fundraising, Rachel Muir
Learn how to harness the power of digital tools to delight your donors and deepen your relationships. Discover how simple online surveys and videos are the key to unlock donor’s interests, make them feel connected to your cause, build the right appeals, grow your major gift pipeline and even prioritize your current donor portfolio during this session.

Build an Audience through Video Storytelling, Mark Horvath
According to Pew Research, 73% of US adults regularly use YouTube, while 69% use Facebook. In this session, Mark will share tips and tricks that helped him grow Invisible People’s YouTube channel from 500k yearly views to now 30 million yearly views all with zero budget. This session will help you create a successful video storytelling strategy on a limited budget and make the case for audience building over traditional campaign thinking.

Emerging Digital Trends for Nonprofits: Future Proof Your Fundraising Strategy, Beth Kanter
The future is unfolding in digital now. Artificial intelligence and other new technologies will allow your organization to have greater empathy for your donors – understand their needs, see their world, and appreciate them as humans. During this session you will gain an overview of how early adopter nonprofits are using artificial intelligence for programs, marketing, and fundraising. You will leave knowing how to apply human-centered methods and innovation techniques to develop a robust digital strategy for your nonprofit.

What 2,000 Nonprofits Can Tell Us, Brian Lauterbach
We’ll present data, methodology, and fundraising results from the 2,000 nonprofits Network for Good studied over the last three years – and the technology, tactics, messages, and channels they used to double their year-end fundraising yield, average gift size, and increase their donor retention rate by 20%. Participants will get practical, how-to-implement instruction that leverages free templates and tools designed to easily operationalize the concepts, so you don’t have to start from scratch.

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