Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World

Our upcoming event, Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World, will focus on the changing charitable giving environment, how it’s being impacted by technology, and what nonprofits can do to harness these changes. Join us as we bring together nonprofit influencers and leaders looking to scale their organizations through technology, automation, and best practices.

Session Schedule:

Stop Asking. Start Activating: How Monthly Giving Can Reframe Your Relationship With Donors
Speakers: Jamie McDonald
Ever wonder how monthly giving plays a role in your donor relationships? Hear from Jamie McDonald as she dives into the donors relationship with your organization, the impact monthly giving has on donors, and the best practices that surround both.

From Manual To AI: The Past, Present and Future of Marketing Automation
Speaker: Adam Ruff
Whether you are a small nonprofit looking to begin your marketing automation adventure, or a large organization ready to hone your skills on the tools you have, this talk is for you. Adam will explain the concepts behind trigger campaigns, how they serve as a foundation and why they are essential to donor journeys. He will talk about the emergence of AI deep learning behavioral scoring – the tech that underpins the future of marketing automation.

8 Ideas to Optimize Your Recurring Giving Program
Speaker: Brady Josephson
To get a better picture of how organizations were communicating and trying to recruit recurring donors, NextAfter made three different online donations to 115 nonprofits and captured and analyzed the experience to produce The Nonprofit Recurring Giving Benchmark Study. This session will share the key highlights and provide 8 main ways you can improve and optimize your online giving experience to recruit more recurring donors.

7 Ways to Replicate the Netflix Experience So You Are Relevant to Donors
Speaker: Brian Lauterbach
Bringing data, segmentation, channel and message together for a year-round campaign. As the capstone for the Virtual Conference, this workshop will present data, methodology, and fundraising results of the 2,000 nonprofits Network for Good studied over the last three years – and the tech, tactics, messages, and channels they used to double their year-end fundraising yield, average gift size, and increase their donor retention rate by 20%. Participants will get practical, how-to-implement instruction that leverages free templates and tools designed to easily operationalize the concepts, so you don’t have to start from scratch.