For donors and supporters, marketing tells them who you are, what you do, and how they can get involved. It’s the story you tell and how you share it across channels, whether that be via email, social media, text message, direct mail, or on your website.
Successfully creating and maintaining a multichannel marketing strategy will increase awareness and maximize your fundraising efforts. During this Virtual Conference, we’ve teamed up with nonprofit experts to discuss how to communicate your mission across all the channels you utilize.
Turning Your Supporters into Subscribers
Kimberly O’Donnell, Network for Good
Lisa Lloyd, Heal the City
Six times more recurring revenue? Five times more subscribers? Is that really possible? That’s what Network for Good’s pilot group of small nonprofits thought as they kicked off 2020 in a program that focused on using Subscription as a Service (SaaS) strategies to grow recurring giving. Even with COVID compromising in-person events and overall fundraising—the pilot group realized incredible growth in recurring revenue and doubled their total gifts.
Getting CEO and Boards to Invest in Digital Fundraising
Christal Cherry, The Board Pro
Taylor Shanklin, Firefly Partners
Learn how digital fundraising is changing the landscape of fundraising in the nonprofit sector. More organizations are exploring technology to find new donors, reach younger audiences, create engagement opportunities, and save time and money to reach and exceed fundraising campaigns.
Simple and Smart Multichannel Communication
Peter Hart, Network for Good
Amanda Dafonte, Network for Good
Network for Good’s simple, smart fundraising software was built to help you communicate effectively with donors (and supporters) on multiple channels. During this webinar, we will show you how to send video acknowledgements, create and send text messages, utilize our Fundraising Email Gallery and implement our Lapsed Donor Engagement Plan.
Beyond the Logo: Building Brand Identity on All Channels
Beth Brodovsky, Iris Creative Group Inc.
A brand is built on four key elements working together: Audience, Message, Image and Experience. We’ll explore how these aspects help attract supporters and inspire them to act. From color palettes to photo choice and graphic style, we’ll answer questions about expanding your brand and managing design to create a lasting impact.
Finding The Optimal Tech-Life Balance
Meico Marquette Whitlock, Mindful Techie
Beth Kanter, Trainer, Facilitator and Author
Digital wellness is the active process of mindfully using digital technology in ways that foster a healthy, fulfilling, and balanced life. We will share tips and strategies for avoiding technology burnout, skills for advancing your organization’s mission, getting stuff done virtually, and how your organization can continue to adapt and thrive.
Peer to Peer Strategies to Grow Your Marketing and Communication
Matt Gayer, Catalogue for Philanthropy: Greater Washington