Grow Your Good

Grow Your Good will focus on the benchmarks nonprofits should strive towards. Join us as we work to provide nonprofits with the tools and best practices to succeed.

You’ll hear from thought leaders and nonprofit superstars as we focus on the future of fundraising. Learn everything from how to get results (and track them with analytics), direct mail, email design strategies to increase ROI, tactics to steward donors, and more.

Session Schedule:

Are We Getting Results? How to Track Your Efforts with Analytics
Julia Campbell, J Campbell Social Marketing
Effective social media marketing involves thoughtful measurement and analytics.

Visual Storytelling: Graphics, Websites, and Email. Oh My!
Lori L. Jacobwith, Ignited Fundraising
Stories are remembered up to 22 times more than facts alone. If you aren’t including powerful images you quickly become invisible to your supporters.
This session will cover the power of visual storytelling with examples of how sharing facts or stories are more powerful when they are combined with an image. You’ll learn what works and what doesn’t as you learn four key factors for creating powerful visuals.

8 Email Tactics to Steward New Donors and Subscribers
Brady Josephson, NextAfter Institute for Online Fundraising
Donor retention is one of the biggest challenges that nonprofits face. But data-driven, tested, and proven strategies are rare to come by. That’s why NextAfter — a fundraising research lab — set out to gather brand new data and research to understand the tactics and strategies used by 199 nonprofits in order to cultivate donors. In this webinar, you’ll learn 7 tactics based on this research to better engage new donors and email subscribers.

Digital Envy: Best of Fundraising Examples
Rachel Clemens, Mighty Citizen
This session will inspire and equip you with concrete tactics you can implement in your next digital fundraising campaign. We’ll explore great content, unique thinking, and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases donations.

Direct Mail and Email Strategies That Increase ROI
Kimberly O’Donnell, Network for Good
How your fundraising appeal looks can be just as important as its content. This session will review tips and best practices for designing your direct mail and email appeal letters so your solicitations result in higher donations and response rates.