Creating a Fundraising Goal
The FOOD Pantry Serving Waukesha County is a nonprofit community organization in Wisconsin, dedicated to providing food, hope, and dignity to the many Waukesha County residents in need of assistance. The FOOD Pantry strives to contribute towards a thriving and healthy community free from hunger. As a part of their fundraising outreach, The FOOD Pantry staff set a goal to engage their board in fundraising to help amplify their message through peer-driven campaigns. To accomplish this, they decided to create a peer-to-peer campaign using Network for Good’s fundraising software.
Implementing the Peer-to-Peer Fundraising Strategy
At the next board meeting, staff explained how simple it is to run a peer-to-peer campaign with Network for Good and the impact it could have on their fundraising goals for the year. With Network for Good’s built-in peer-to-peer tool, board members and supporters can set their own goals, create their own fundraising pages, and reach out to their family and friends on behalf of the organization in just minutes. Feeling well equipped, the board was excited to take on this new opportunity and the campaign was launched.
Board Member Fundraising Results
The campaign was a success! In fact, it was so successful that the board decided to relaunch it just months later so that newer board members could participate. The campaign focused on the organization’s infrastructure needs, such as improvements to the building’s layout, safety, and atmosphere. A challenging theme for any fundraiser, the board framed it as a good investment in the agency. Using Network for Good’s built-in peer-to-peer tool, board members added personal messages and began contacting their networks. To ease any concerns of over-asking, The FOOD Pantry staff checked board member’s lists using the donor management software to see if anyone had already given.
Campaign Results Breakdown
- Goal: $12,500 (originally $10,000, increased due to success and board interest)
- Total Raised: $7,600 (at the time of this case study, the campaign was still in process)
- # Donors: 24
- # New Donors: 14
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Published: April 6, 2022