The Year-End Outreach Preparation You Can’t Go Without

year-end outreach preparation

Do you think your year-end fundraising campaign starts on Giving Tuesday? Think again!

Your year-end fundraising campaign starts weeks before Giving Tuesday and other December asks with the communications you share with your audience. Your pre-campaign communications help you establish key messaging, develop your narrative, and build momentum going into fundraising asks.

In this webinar you’ll learn:

  • How pre-campaign communications can maximize your fundraising results
  • What kind of pre-campaign communications to plan for the 2, 4 and 6 weeks in advance of your campaign launch
  • How to create key messages for your pre-campaign communications

Register to craft a communications plan to dominate your year-end fundraising!

Watch the webinar recording below:



About the speaker:


Vanessa Chase Lockshin is a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa’s approach goes beyond strategies and tactics to empower non-profit professionals to be the expert their organization needs.

Vanessa has helped clients raise millions of dollars, increase a monthly giving program to over 5,000 donors, improved donor retention rates, create donor stewardship plans, and develop winning digital strategies.

Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children’s Hospital, Senior Medicare Patrol, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia.

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