How to Build a Year-End Social Media Plan that Gets Results

The end of the year is swiftly approaching. You know what that means — giving season is almost here! So we ask the question, is your social media year-end ready?

Roughly seven-in-ten Americans use some kind of social media platform and about 30% of nonprofit website traffic comes from social media. And nearly one third (31%) of annual giving occurs in December. That’s why social media must be part of your year-end fundraising strategy.

With the focus often being on direct mail appeals at year-end, where does social media fit in? How can nonprofits cut through the year-end clutter, engage their donors, and raise more money – all without tech overwhelm or added stress?

In this webinar, digital fundraising expert Julia Campbell will show you her tried-and-true methods for creating a year-end social media plan that gets results and helps you achieve your year-end fundraising goals!

Watch the webinar recording below:


About the Speaker:

Julia Campbell (she/her)
Founder & Principal, J Campbell Social Marketing

Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia is the author of Storytelling in the Digital Age: A Guide for Nonprofits, and was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.

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