We Did Good

2012 We Did Good Awards

Cause Marketing

AOL Impact is a daily introduction of causes close to our heart. We connect people with charities, make it easy to get involved, and share the missions of organizations simply doing amazing things.

Inspired by the threat facing the polar bear and its habitat, Coca-Cola and World Wildlife Fund (WWF) have joined forces to help protect the polar bear’s home. As part of the Arctic Home effort, Coca-Cola committed $2 million over 5 years and has agreed to match up to $1 million of consumer donations made during the Winter 2012-2013 campaign.

The We Can Be Heroes campaign is raising awareness and funds for three nonprofit partners, Save the Children, International Rescue Committee and Mercy Corps, who are delivering aid for famine relief in the Horn of Africa. DC Entertainment will match donations 100%, and up to 75% of the purchase price from We Can Be Heroes products will go to saving lives.

At Kashi, REAL stands for Renew Eating And Living. The Kashi REAL Project raises awareness of the Real Food Deficit and promotes the organizations working to keep real food in the minds and hands of communities throughout the country.

Disaster Relief Giving

In response to Hurricane Sandy, Adobe ran an employee-driven disaster giving campaign. The company generously matched employees' donations over $15 at a 2:1 ratio.

From the earthquake in Haiti to the tsunami in Japan to Hurricane Sandy, Capital One makes it easy for cardholders to make donations to charities working on the front lines of disaster relief. Through the Capital One No Hassle Giving Site, cardholders can donate to any of over 1 million charities and Capital One generously covers all transaction fees so 100% of donations reach the designated charities.

Cisco generously provided a grant to Network for Good to build a "Disaster Philanthropy Community of Practice" in coordination with the Center for Disaster Philanthropy.

In response to Hurricane Sandy, Emtec ran an employee-driven disaster giving campaign.

In response to Hurricane Sandy, LinkedIn ran a social media-driven disaster giving campaign benefiting nonprofit partner Covenant House to help kids in Atlantic City displaced and severely impacted by the hurricane. LinkedIn leadership matched donations dollar for dollar (up to $100,000) to double the impact.

In response to Hurricane Sandy, Zuora ran an employee-driven disaster giving campaign.

Microsoft and its Citizenship team have created a new nonprofit alliance to enhance disaster relief management through the use of information and communications technology.

From the earthquake in Haiti to the tsunami in Japan, Time Warner employees have responded with tremendous generosity when faced with the suffering and loss caused by natural disasters. Time Warner also generously matches employee donations for disaster response.

Yahoo is an important media partner during times of humanitarian disaster: the company focuses attention on the call to action via the Yahoo homepage and mobilizes users through a curated list of ways people can help. Yahoo users and employees have contributed more than $10 million on Network for Good's platform to disaster response across numerous events, such as the Indian Ocean tsunami, Hurricane Katrina, the Haiti earthquake, Japanese tsunami and Hurricane Sandy.

Employee Engagement

Since 1997, BlueCross BlueShield of North Carolina employees have logged more than 325,000 volunteer hours and nearly 95 percent of corporate officers (vice presidents and above) participate in volunteerism and community outreach programs. BCBSNC employees also participate in regularly scheduled blood drives, organize fundraisers to support local nonprofit groups, participate in hands-on volunteer projects and make donations to company-sponsored food and back-to-school drives.

To support employee generosity, HP simply gives employees the time, tools, and technology to make a positive impact through pro bono work as well as skills-based and hands-on volunteering. HP offers all employees four hours of company time each month to devote to volunteer efforts.

LiquidNet empowers employees to make a difference by offering a company "Double Down" matching gift on their personal contributions of money, volunteer time and fundraising efforts to worthy causes.

MicroEdge's AngelPoints platform is an effective and integrated Corporate Social Responsibility (CSR) solution that helps companies mobilize the collective power of their employees to make a positive impact on their people, their company, and the world.

YourCause's CSRconnect Employee Engagement Platform is a dynamic online platform to help companies manage one or multiple employee engagement programs, elevate limited communications and truly measure impact through comprehensive real-time reporting.

Rewards and Loyalty

Affinity Center International strengthens associations’ relationships with their members and partners by enhancing membership engagement and benefits. Through the AchieveLinks program, members can redeem points for a huge selection of rewards including donations to charity.

The Case Foundation believes that philanthropy is something that everyone can – and should – be a part of. The foundation is committed to highlighting some of the most effective and creative efforts that expand giving and promote philanthropy in everyday life. In addition, The Case Foundation often offers matching grants and charity incentives to catalyze giving.

Karm.io brings users amazing deals that benefit local businesses and global nonprofits. Each purchase helps a cause—from providing clean water to a village halfway around the world, to creating a community garden. Users save money, support a local business, and help an organization working to build a better world. It's a good deal for everyone.

Sojo Studios combines the social and the joyful. The company's games are social and players not only create their own JOY by playing a fun game and helping others, but through in-game contributions, players can actually give JOY by helping to create sustainable projects and actions in real-world communities.

Through Zions Direct Charity Auctions clients can now take ownership over their financial future while making an impact in their own neighborhood or a community across the world. Whether clients support research to cure a disease or send a young child to school in another country, they choose the cause when participating and winning in Zions Direct Charity Auctions and Zions Bank will provide the donation.

Canvas On Demand, owned and operated by Café Press, allows users to capture their favorite moments in pictures, and create spectacular wall art for their home. Through the Community Donation Program, nonprofits can earn 25 cents for every Facebook Like they recruit for the Canvas On Demand page (up to $500) and nonprofits can also earn a $10 donation for each voucher that the organization helps sell, with no limit.

Causes.com was started in 2007 by Napster creator and Facebook co-founder Sean Parker and early advisor Joe Green to give activists tools to make change. Causes currently has more than 170 million users who have created over 500,000 causes and raised $40 million for charity. The platform utilizes Facebook's social mobility to maximize the impact of collective action. Users can create or join a cause to support an issue or nonprofit they care about and mobilize their networks to donate, recruit and share to support the cause.

Soon to launch, Challenge Builder will allow users to create and manage their own "challenges," or online competitions. These challenges can be created for any number of topics, such as sports, award shows, reality television, birth predictions, etc. Challenge Builder will also provide marketing tools for businesses to use challenges to interact with their customers and market their brand.

Charity Navigator works to guide intelligent giving. By guiding intelligent giving, we aim to advance a more efficient and responsive philanthropic marketplace, in which givers and the charities they support work in tandem to overcome our nation's and the world's most persistent challenges.

CrowdRise is an innovative new web platform that brings the power of crowdsourcing and the fun of social networking to fundraising and volunteerism. Co-founded by actor and activist Edward Norton, the site was created with online retailers Robert and Jeffrey Wolfe, the team behind Moosejaw.com. CrowdRise allows individuals and organizations to build personalized online fundraising campaigns to spur supporters into action.

Friday5 takes the guess work out of regularly supporting good causes. Each week, Friday5 helps users support a carefully curated cause through an automatic donation. Friday5 sends users a weekly email, detailing where their donation went and who it helped.

Gifts that Give is a for-profit e-commerce business using the powerful combination of social commerce and social good to grow their consumer base and change the way charities fundraise. On the Gifts That Give website shoppers can find gift and accessory items from upscale designer brands, with a tax-deductible contribution of 20% going to any charitable cause of their choice. Aligned with over 1.2 million charitable partners, the site is for people who love to shop and love to give- turning every day shoppers into philanthropists.

give2gether is designed specifically for nonprofits and NGOs to set up fund-raising campaigns quickly and measure campaign performance with built-in analytics tools. The company co-founders include two professors of economics at UC Berkeley and NYU, and the platform leverages ten years of research in game-theory and social learning to guide fundraisers to create more effective and efficient campaigns.

As the philanthropic arm of Google, Google.org develops technologies to help address global challenges and supports innovative partners through grants, investments and in-kind resources. Google.org focuses on problems where Google's assets and core capabilities—technology innovation, global presence, making massive amounts of information universally accessible and useful—play strongest and where the solutions created have the most potential to scale.

Gudville is a private social network for discovering and sharing personal causes and inspiring friends to action.

GuideStar's mission is to revolutionize philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving.

OneBigBow is an online service that combines birthday invitations, RSVPs and group gifts… all in one place.

PayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. PayPal payments are a part of Network for Good’s integrated services, making it simple for Network for Good’s nonprofit and corporate partners to add PayPal to their sites, products and mobile applications and collect donations.

SixDegrees.org taps into the small world phenomenon to accomplish something good: it's social networking with a social conscience. Kevin Bacon started SixDegrees.org in collaboration with Network for Good in January 2007, more than 10 years after the "Six Degrees of Kevin Bacon" game made the rounds of college campuses. Through this web site, you can support your favorite charities by donating or creating a social fundraiser — as well as check out the favorite causes of other people, including celebrities. You can also pay it forward with Good Cards® – gift cards for charity that can be redeemed as a donation to more than 1 million charities. To date, the site has attracted over a million visitors and 8,500 people have created fundraisers. Those people have recruited tens of thousands of additional people to support their causes totaling more than $5 million in donations to over 1,500 charities (many of them small) — an impressive grassroots ripple effect of awareness.

StayClassy is an easy and affordable way for organizations to raise funds and manage donor relationships online. Based in San Diego, CA, the company develops easy-to-use web-based fundraising software for nonprofit organizations. StayClassy launched its new platform in May 2010, and now powers the fundraising campaigns of more than 2,000 non-profits. StayClassy also organizes and hosts the annual CLASSY Awards, the largest philanthropic award ceremony in the country.

Soon to launch, Stunt Buxx is the very first Viral Media Challenge – where it pays to share!

Tykoon is the premier financial education tool for kids and their parents, empowering kids to develop stronger financial values with real money and real-life experiences – all under the safe and watchful eye of their parents.

Soon to launch, Why Not Here will be a unique online tool that empowers people, businesses and communities everywhere to give how, where and with whom they want.


Build Montana a place to search for nonprofits, learn about the impact of the nonprofit sector, volunteer in Montana, donate to charitable nonprofits, and connect to resources for strengthening Montana communities.

CaliforniaVolunteers is the state office that manages programs and initiatives aimed at increasing the number of Californians engaged in service and volunteering.

Points of Light is the leading volunteer organization with more than 20 years of history and a bipartisan presidential legacy. The organization's mission is to inspire, equip and mobilize people to take action that changes the world. Points of Light connects people to their power to make a meaningful difference by providing access to tools, resources and opportunities to help them use their time, talent, voice and money to meet the critical needs of our communities.

The Serve Illinois Commission is a 25-35 member, bi-partisan board appointed by the Governor. Its mission is to improve Illinois communities by enhancing traditional volunteer activities and supporting national service programs. The Commission is accomplishing this mission through the support of local community-based efforts to enhance volunteer opportunities and the administration of Illinois' AmeriCorps program.

VolunteerMatch strengthens communities by making it easier for good people and good causes to connect. The organization offers a variety of online services to support a community of nonprofit, volunteer and business leaders committed to civic engagement. Our popular service welcomes millions of visitors a year and has become the preferred internet recruiting tool for more than 90,000 nonprofit organizations.

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